Upaya keberlanjutan tidak berhenti hanya pada penggunaan bahan-bahan dan kemasan ramah lingkungan. Jika sebuah merek menggunakan bahan ramah lingkungan tapi tidak memenuhi kebutuhan dasar pekerjanya, maka merek tersebut tidak bisa dianggap berkelanjutan, dan sebaliknya.
Read MoreSustainability effort doesn’t stop at using eco-friendly materials and biodegradable packaging. If a brand uses eco-friendly materials but doesn’t fulfill the basic needs of its employees, it cannot be considered as a sustainable brand and vice versa.
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Setelah perseteruan hukum selama delapan tahun, Michael Jordan memenangkan gugatan melawan perusahaan asal Cina, Qiaodan Sports Co., atas penggunaan merek dagang Qiaodan.
Read MoreAfter an eight-year legal battle, Michael Jordan won a trademark lawsuit against China’s Qiaodan Sports Co. over the use of the ‘Qiaodan’ name.
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Rebranding yang dilakukan oleh merek fesyen mewah kerap menuai kritik pedas dan menggemparkan publik. Pasalnya, tipografi atau font yang baru terlihat mirip satu sama lain.
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The latest round of luxury fashion brands rebranding had caused more uproar and internet debacle than usual. Reason being, the revamped typeface looked too similar from one brand to another.
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Kultur Muda Indonesia (KMI), holding company of Public Culture and Paradise Youth Club, decided to launch basics clothing line Prime Apparel in mid April.
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The idea of making songs sound eerily familiar to a song you previously heard somewhere else is called sampling.
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Local fashion brands and retailers, artists and public figures initiated a charity movement called Masker untuk Indonesia (Masks for Indonesia)
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“Saat investor mengetahui kondisi ini, mereka beranggapan Indonesia tidak siap menghadapi wabah. Oleh sebab itu, mereka menarik dananya,”
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“ Once investors are aware of these sentiments, they assume Indonesia is not ready to face this pandemic so they pull out,”
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2020 marks the 20th year of Hirofumi ‘Koji’ Kojima working as creative director of atmos, a prominent Japanese sneaker retailer
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Online existence doesn’t guarantee offline engagement. Online interaction doesn’t always translate to sales.
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After following Ina Binandari’s 24-year career in fashion industry, here are the things we learn from her so far.
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The idea behind WTF Market hatched when Cindy Owada had an awful experience taking part in a pop-up market as a tenant.
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Fashion industry in Bandung - Part 2
6 local brands, Mantra by Sense, Pix and Stacy, Collage Kit, Doshoes, Legam and Opsy, share their insight on consumers and industry players in Bandung.
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Global Fashion Agenda, Boston Consulting Group and Sustainable Apparel Coalition launched Pulse of The Fashion Industry, an annual report that observes sustainability progress from fashion companies.
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As a technical advisor and quality assessment officer, Baja's job is, in a nutshell, to make sure everything in the factory runs smoothly without any glitch. In reality, it covers a wide range of tasks.
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