LVMH acquires minority stake in fashion and lifestyle brand Aimé Leon Dore

LVMH recently announced that it has acquired a minority stake in New York-based fashion and lifestyle brand Aimé Leon Dore (ALD). The deal was made under its Luxury Ventures arm which focuses on investing in emerging labels. The value of the deal is undisclosed. 

“LVMH’s vast network of global leaders across the industry and its rich history in growing exceptional storied brands offers a truly unique partnership opportunity to fuel the next chapter of growth Aimé Leon Dore,” said ALD founder Teddy Santis at the investment announcement. 

Under the deal, ALD will continue to be based at its New York headquarters and operate independently. LVMH will offer support and guidance to the brand. Sources told WWD that the brand plans to add to its current New York flagship with a London store early this year.

ALD was founded by Santis who is a Queens-born Greek-American designer back in 2014. By still adhering to his Greek heritage, Santis blends ’90s hip-hop references with a classic preppy aesthetic, resulting in an elevated and fresh take on streetwear.

Since its launch, ALD has gained popularity among fashion enthusiasts and streetwear fans, establishing its own cult following. Many celebrities, such as Emily Ratajkowski and Justin Bieber, have been seen wearing this brand. 

It also has done collaborations with labels including Clarks, Drake’s and New Balance. Last year, Santis was appointed as the creative director of New Balance’s “Made in USA” line.