Fast fashion takes the reign in preloved site Tinkerlust

Fast fashion takes the reign in preloved site Tinkerlust. Four out of five most searched brands in the platform comprise of global fast fashion brands.

In the category of women’s wear collection, the top five brands are Zara, UNIQLO, Mango, local brand Cottonink, as well as Stradivarius. Local brand Shop at Velvet then comes next as the sixth most popular brand in Tinkerlust. 

In terms of product type, the three most popular categories go to blouse, pants and midi dress. They are followed by mini dress, sling bag, sneakers and, lastly, shirts. 

In another development, Tinkerlust earlier this month launched its new line, the men’s preloved collection. For this newly launched line, the best selling and most searched category is men’s shirts. 

Meanwhile, the most searched brands are the featured sellers’ private collection and local brand BIASA. Similarly, the best selling brands are from the sellers’ private collection, followed by UNIQLO. 

Tinkerlust, founded in 2016, has managed to make a breakthrough in Indonesia’s online retail industry and fashion business. Tinkerlust’s presence has also changed people’s perception towards preloved fashion, as the platform offers a wide range of high-quality products from luxury to local brands, but with much cheaper prices.